About Eastern

We know you are an athlete who brings something beyond the average.

Cheer and dance isn’t just a performance; it’s a huge part of your life. It’s what defines you. At Eastern, cheer and dance is what defines us. We are committed to creating high quality cheer and dance camps and competitions where true athletes can excel and grow.

Champions aren’t born, they’re made.

It’s not about winning; it’s about the positive attitude, effort and dedication you give to the sport you love. At Eastern, we share that same passion for your sport. We’ve been putting the spotlight on cheerleaders and dancers at our instructional camps and elite competitions for over 32 years.  We put a medal around your neck at each of our competitions because in our eyes, win or lose, you are a champion for your teamwork, integrity and commitment to your sport.

How It All Began

Eastern Cheerleaders Association, known as ECA, was founded in 1981 by Janice Cutler in South Hill, VA. Primarily founded as a summer camp company, Eastern hosted only two competitions in its early years, Grand Finals (now known as ECA Nationals) in and Virginia State Championships (now known as East Coast Open).  These two events are still held annually and remain the two longest running events in Virginia.


In the late 1990’s, Eastern formally added a dance arm to its brand and Eastern Dance Association (EDA) was born. Eastern founded the EDA Nationals in Myrtle Beach, SC and throughout the late 90’s and early 2000’s, it has grown to become one of the largest dance nationals on the East Coast, hosting studio and high school dance teams from across the country.

All Star Cheerleading

In response to the changes in the cheerleading industry, Eastern positioned itself to capture the All Star market by establishing All Star Nationals in Hershey, PA. It was the first All Star ONLY event on the East Coast and remains Eastern’s most successful event, hosting more than 200 teams each year.

Joining Brands

Eastern officially joined the AmeriCheer family of brands in 2010, aligning efforts to provide high quality instructional camps and elite competitions on the East Coast.  Eastern is now known as Eastern Cheer & Dance and continues the same great customer-focused service it has always been known for.


TOGETHER, AmeriCheer, AmeriDance and EASTERN unite as America's Leader in Spirit and Dance!

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